Head of Product
Written by
Kingsley Nnamonah
Head of Product
Builds the OREE product. Spent the last decade shipping AI tooling for revenue teams. Writes about the engineering and product decisions behind the co-pilot.
Most cold emails are technically personalised and commercially forgettable. This guide shows how to move beyond names, LinkedIn posts and generic compliments — and use real buyer context to create outreach that feels relevant rather than manufactured.
Signal-based prospecting is not about chasing every alert your sales stack can find. It is about recognising which changes actually make a prospect more relevant now, which signals are worth investigating, and how to turn that context into better outbound conversations.
Prospect research automation can remove hours of repetitive preparation, but speed is not the same as judgement. Here’s what AI should research, where human judgement still matters, and how B2B sales teams can automate the work without automating weak assumptions.
AI can gather more prospect context in seconds than an SDR could comfortably collect across a morning. The harder question is whether the research is current, relevant and safe to turn into outreach.
A working sender's guide to the four things that decide whether your cold email lands in the inbox or the spam folder. No vendor pitch, just the mechanics.
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