Every month we watched the same thing break. The lists were fine. The SDRs were sharp. The mailboxes were warm. But the research layer in between — the part where a person actually reads a prospect's last quarter before writing to them — stayed exactly where it had always been. In a spreadsheet, half-done, at 3pm on a Friday.
We tried the usual fixes: better onboarding, research SOPs, structured briefs, a writing-style playbook. They helped on a good month. On a bad month the team reverted to templates because templates are the thing you can send when you're tired.
So we started building the layer ourselves.
outreach-research-march.xlsx
saved 14:47The best SDR on our team didn't write better templates. She read the prospect's LinkedIn, skimmed their last post, checked their hiring page, found the one line that actually mattered, and built the email around it. It took her 22 minutes per prospect on a focused day.
That's what we wanted to automate. Not the sending. Not the sequencing. The reading.
Sarah Chen
VP RevOps · Lattice
After Q1 the thing keeping me up at night isn't the pipeline — it's whether data quality is the #1 barrier to AI adoption in services. We can't onboard SDRs faster than we can teach them context.
In theory
Time it actually takes · ~25 min / prospect
OREE
Time it takes · ~10 min / prospect
Give it an ICP. It sources prospects from a live index, reads each one the way a good SDR would, and drafts a sequence grounded in what it found. In your voice. Ready for you to approve or nudge.
A run takes ten minutes. The research inside it is the kind a human would take three hours to do, and usually doesn't.
Drafted by OREE
ben@oree.ai · for Sarah Chen
Subject
The Q1 onboarding constraint you flagged
Sarah,
Caught your post on data quality being the #1 barrier — same dynamic shows up in outbound. Generic messaging has the same data-quality problem your team is solving for AI.
Worth a 15 min call next week to compare notes? Tue or Thu both open my end.
Drafted
11:02
Approved
11:14
Sent
11:14
OREE drafts, OREE researches, OREE sends. Approval stays human. Auto-approve is opt-in, not default, and the operator owns the send.
We don’t compete on templates, sequences, or sending volume. We compete on how well we read the prospect before writing.
We don’t inflate stats, we don’t promise reply rates, and we don’t put a number on the hero that our customers can’t reproduce.
SOC2-style controls and deliverability rigour; shipped in weeks, not quarters. We’re small and plan to stay that way.
Ben Hewitt
Founder · Cambridge
Ben ran Momentum Outbound for three years — a B2B outbound agency built on the conviction that great messaging comes from great research, not great templates. Watching the same gap repeat across every customer convinced him it was a product problem, not an execution one.
I didn't want to build another sequencer. I wanted to build the part of the job that good SDRs already do, and bad ones skip.