The 25-minute prospect research problem
Good outbound starts with good research. Most teams spend 25 minutes per prospect doing it manually. Here's why that math is killing your pipeline — and what to do about it.
Ben Hewitt4 min read
Author
Ben Hewitt
Founder, OREE
Written by
Ben Hewitt
Founder, OREE
Ran Momentum Outbound for three years before founding OREE. Writes about the SDR motion and what good outbound actually looks like in 2026.
All posts by Ben (2)
AIDA, PAS, Challenger — which cold-email framework actually works in 2026?
A side-by-side teardown of the three frameworks every cold-email course teaches, with reply-rate data from 14,000 emails and a recommendation on when to use each.
Ben Hewitt4 min read
Newsletter
The honest playbook for modern outbound, in your inbox.
One email a week. Tactics, teardowns, and the metrics behind them. No fluff. Unsubscribe anytime.