Head of Growth
Written by
Chiamaka Agbo
Head of Growth
Runs growth at OREE. Background in B2B demand-gen for early-stage SaaS. Writes about deliverability, ICP, and the messy realities of running outbound at scale.
Sending more cold emails won't lift your reply rate — it'll sink it. Why volume is the wrong lever in 2026, what's actually broken, and the workflow shift the best outbound teams have already made.
More tools won't fix your sales motion — they'll fragment it. A look at what stacking SaaS actually costs your team in friction, focus, and follow-ups, and what to do instead.
A teardown of the patterns separating cold-email replies that work from the ones that don't. With real examples, real numbers, and the changes that actually move the metric.
One email a week. Tactics, teardowns, and the metrics behind them. No fluff. Unsubscribe anytime.